CASE STUDY

Reimagining Alumni Engagement with Community Cloud

Towson University is a public university in Baltimore County, Maryland. It is a part of the University System of Maryland with an annual enrollment of around 23,000 students. It is one of the largest universities in the state, and has more than 165,000 alumni worldwide. To keep these graduates connected, Towson needed a community experience that would engage its growing alumni network.

CLIENT

Towson University

INDUSTRY

Higher Ed

PRODUCTS

Salesforce Community Cloud
Salesforce Sales Cloud
7Summits Migration Bolt
7Summits Alumni Bolt

LINKS

Live Community Link

OUTCOMES
  • Enhancing the brand identity
  • Increasing donations
  • Driving registrations to paid and free events

165,000+ alumni network

90 days to launch

“Our engagement with 7Summits as our implementation partner proved to be the true sense of a partnership. Their industry knowledge and expertise was essential in guiding us from concept to product. The implementation of our new Alumni Community was delivered on time and transformed engagement and dramatically increased the number of engaged alums.” – CIO

Challenge

Disconnected iModules-based portal sent alumni engagement to undesirable low

Towson University was using an iModules-based alumni portal that saw overall engagement dwindle without showing the potential to improve. The platform led to user experiences that were impersonal and irrelevant. Towson’s Office of Alumni Relations desired a revamped portal that was both personalized and engaging for its alumni.

 

Solution

Create an alumni community that enables collaboration, ease of use and scalability

Towson underwent a digital transformation that fostered alumni advancement by driving engagement and collaboration. Leveraging 7Summits’ Alumni Engagement Bolt, Towson deployed a one-stop, personalized, mobile-enabled solution called “Tiger Connect.” It provides quick, easy access to the content, tools and support alumni need to get–and stay–engaged.

 

Outcome

Increased alumni engagement in a centralized, personalized community

Tiger Connect allows alumni to connect and collaborate in new and innovative ways while increasing overall adoption and engagement. In addition to significantly higher levels of interaction, the portal helped Towson optimize the user experience and drive value.