CASE STUDY
Reimagining Alumni Engagement with Experience Cloud
Towson University is a public university in Baltimore County, Maryland. It is a part of the University System of Maryland with an annual enrollment of around 23,000 students. It is one of the largest universities in the state, and has more than 165,000 alumni worldwide. To keep these graduates connected, Towson needed a community experience that would engage its growing alumni network.
CLIENT
Towson University
INDUSTRY
Higher Ed
PRODUCTS
Salesforce Experience Cloud
Salesforce Sales Cloud
7Summits Migration Bolt
7Summits Alumni Bolt
LINKS
OUTCOMES
- Enhancing the brand identity
- Increasing donations
- Driving registrations to paid and free events
165,000+ alumni network
90 days to launch
“Our engagement with 7Summits as our implementation partner proved to be the true sense of a partnership. Their industry knowledge and expertise was essential in guiding us from concept to product. The implementation of our new Alumni Community was delivered on time and transformed engagement and dramatically increased the number of engaged alums.” – CIO
Challenge
Disconnected iModules-based portal sent alumni engagement to undesirable low
Towson University was using an iModules-based alumni portal that saw overall engagement dwindle without showing the potential to improve. The platform led to user experiences that were impersonal and irrelevant. Towson’s Office of Alumni Relations desired a revamped portal that was both personalized and engaging for its alumni.
Solution
Create an alumni community that enables collaboration, ease of use and scalability
Towson underwent a digital transformation that fostered alumni advancement by driving engagement and collaboration. Leveraging 7Summits’ Alumni Engagement Bolt, Towson deployed a one-stop, personalized, mobile-enabled solution called “Tiger Connect.” It provides quick, easy access to the content, tools and support alumni need to get–and stay–engaged.
Outcome
Increased alumni engagement in a centralized, personalized community
Tiger Connect allows alumni to connect and collaborate in new and innovative ways while increasing overall adoption and engagement. In addition to significantly higher levels of interaction, the portal helped Towson optimize the user experience and drive value.