IBM Releases 10th Annual State of Salesforce Report

State of Commerce ScreenshotIBM recently published the State of Salesforce: Future of Business 2021-2022, the 10th annual State of Salesforce report that offers a view of how global leaders in all sectors see Salesforce reshaping how work gets done. This year’s report contains three articles that “look forward into the changing state of Salesforce and the future of business.”

The State of Salesforce is divided into three sections that cover the major needs enterprises must address to stay relevant and competitive. Those articles include: 

  • Workforce of the Future: Redesigning How Work Gets Done in the Digital-First Era
  • Intelligence with Intention: Reimagining Operations and Experience Across the Enterprise with AI
  • Open Tech and Converging Ecosystems: Revolutionizing How Industries Go to Market

Each article links to relevant case studies, statistics and other insights gathered from enterprise leaders that illustrate the importance of embracing the transformation that Salesforce enables. An excerpt of the introduction, written by IBM’s Al Jenkins, can be read below. The entire report is available from IBM

“The mandate for change, accelerated by the pandemic, has offered us a chance to reimagine and expand The State of Salesforce. Our commitment to reflecting on “how the best companies use Salesforce” remains—but starting this year, we will also look forward, offering a view of how IBM and C-level leaders around the globe see Salesforce, and their expanding portfolio, reshaping every industry. 

From the battle for tomorrow’s critical skills to redesigning your business with intelligence, the rules for engagement and competing have already changed—and every business must modernize to survive and innovate to emerge stronger. 

In our look ahead, we’ve uncovered three major needs that enterprises must address to stay relevant and competitive: redesigning work for the digital-first era, reimagining operations with AI and revolutionizing their go-to-market. The entire business landscape has leaped forward, and this year’s The State of Salesforce: Future of Business maps out why and what businesses will need to do to keep up.”

Following each individual article, readers are offered three suggestions of what their companies should strive to do to successfully adapt to the trends marking the future of business. From redesigning work to meet new employee expectations, to transforming experiences with intelligent workflows, these next steps help guide organizations down the right paths that will future proof them for continued success. 

The full report containing all three articles, recommended next steps and insights from thought leaders within IBM can be accessed for free at IBM’s website.

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