CASE STUDY

Implementing an Innovative Partner Network

Snowflake is a cloud data platform whose mission is to enable every organization to be data-driven. They combine the power of data warehousing, the flexibility of big data platforms and the elasticity of the cloud at a fraction of the cost of traditional solutions. A significant percentage of Snowflake’s revenue flows through their partner network. 

CLIENT

Snowflake

INDUSTRY

High Tech

PRODUCTS

Salesforce Community Cloud

 

“7Summits has not let us down and remains our go-to partner fueling our rapidly expanding partner eco-system’s capabilities. They’re smart, they work hard, they run fast and they’re fun. Just the partner we needed at this time in our company’s history to fuel Snowflake’s future success.” – Senior Director of Alliances

 

Challenge

Need for a new community that let partners manage deals and cases independently

Snowflake identified a need to differentiate from conventional data platforms that were complex, costly and inflexible. Anticipating that much of their revenue would flow through a partner network, they sought a community experience that facilitated self-service, case management, deal registration and tier-level management for their diverse and global partners.

 

Solution

An innovative Community Cloud solution called the Snowflake Partner Network

Snowflake implemented a digital experience that supports their Service Partners, Technology Partners, MSP and Resellers. Features like self-registration case and deal management, compliance dashboards, and foundational build elements that support downstream insight capture all streamline the UX for Snowflake’s diverse users.

 

Outcome

Positive impacts on partner engagement and registration and company revenue

The launch of the Snowflake Partner Network allows the organization to fuel its channel business and expand its partner ecosystem’s capabilities. A significant percentage of the company’s revenue flows through the partner network across all verticals, geographies and partner types. Engagement, channel influence and deal registration also continue to increase.