CASE STUDY
Implementing an Innovative Partner Network
Snowflake is a cloud data platform whose mission is to enable every organization to be data-driven. They combine the power of data warehousing, the flexibility of big data platforms and the elasticity of the cloud at a fraction of the cost of traditional solutions. A significant percentage of Snowflake’s revenue flows through their partner network.
CLIENT
Snowflake
INDUSTRY
High Tech
PRODUCTS
Salesforce Experience Cloud
“7Summits has not let us down and remains our go-to partner fueling our rapidly expanding partner eco-system’s capabilities. They’re smart, they work hard, they run fast and they’re fun. Just the partner we needed at this time in our company’s history to fuel Snowflake’s future success.” – Senior Director of Alliances
Challenge
Need for a new community that let partners manage deals and cases independently
Snowflake identified a need to differentiate from conventional data platforms that were complex, costly and inflexible. Anticipating that much of their revenue would flow through a partner network, they sought a community experience that facilitated self-service, case management, deal registration and tier-level management for their diverse and global partners.
Solution
An innovative Experience Cloud solution called the Snowflake Partner Network
Snowflake implemented a digital experience that supports their Service Partners, Technology Partners, MSP and Resellers. Features like self-registration case and deal management, compliance dashboards, and foundational build elements that support downstream insight capture all streamline the UX for Snowflake’s diverse users.
Outcome
Positive impacts on partner engagement and registration and company revenue
The launch of the Snowflake Partner Network allows the organization to fuel its channel business and expand its partner ecosystem’s capabilities. A significant percentage of the company’s revenue flows through the partner network across all verticals, geographies and partner types. Engagement, channel influence and deal registration also continue to increase.