VP of Product Management and Salesforce MVP Phil Weinmeister shared insights about Salesforce CMS in a new article published by CMSWire.com.
The post, titled “What’s Behind the Vision for the Salesforce CMS?”, details the role that the company’s Content Management System will play in the world of Web Content Management (WCM). After outlining how Salesforce envisions its CMS will coexist with other providers, the article dives into some of the details and features that differentiate it.
Phil Weinmeister’s contributions to the piece came in the section detailing Salesforce CMS’s ability to separate visual layer from data. He asserts that the biggest issues Salesforce’s offering addresses is the “ability to present rich, data-driven content through clicks, not code.” Weinmeister discusses a few other benefits that the CMS brings to Community Cloud before acknowledging that it should soon be able to expand its impact across the Salesforce platform.
The full excerpt of Weinmeister’s insights can be read here:
Separating Visual Layer From Data
The most significant problem that Salesforce CMS addresses is the previous inability to manage the visual presentation of record-centric content without requiring customization via code, according to Phil Weinmeister, VP of product management at 7Summits and a Salesforce and Community Cloud MVP. “Salesforce CMS finally provides the ability to present rich, data-driven content through clicks, not code,” Weinmeister told CMSWire. “Let’s say you previously wanted to present a list of custom records as a single grid with an image and a description for each record; that was not possible without customization before Salesforce CMS.”
Organizations can completely separate the visual layer from the data and control a multitude of configurations to present content in a tailored, intentional way, Weinmeister said. “Additionally, CMS allows for true management of content from the Salesforce platform, enabling organizations to create a single piece of content that can be surfaced in multiple places simultaneously — and each with unique visual attributes,” he said.
The main challenge, Weinmeister added, is the speed at which Salesforce can expand CMS across the entire platform. “Right now, CMS works in Community Cloud for communities and commerce, but there are tons of other use cases across the platform that would benefit from CMS being enabled,” he said. “I’m staying tuned to see the speed at which CMS can evolve.”
The full CMSWire article can be accessed here: https://www.cmswire.com/digital-experience/whats-behind-the-vision-for-the-salesforce-cms/
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