More than 90% of today’s insurance companies fail to communicate with their customers even once a year. This lack of engagement poses a serious problem for an industry whose biggest challenge is finding ways to enhance their customers’ experience. As consumer expectations for self-service and digital engagement evolve and competition diversifies, it is more important than ever for insurers to maximize the effectiveness of their limited interactions.
Today’s most successful insurers are offering customers intelligent, intentional experiences facilitated through digital community platforms. This compact and complimentary white paper, written by 7Summits with insights from Coveo, reveals the five key ways that online community experiences are helping to revolutionize the insurance industry.
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