Brian Molstad | April 22, 2020
In our recent blog, “Your Teams Are Now Working From Home: Now What?” 7Summits outlined some key use cases and strategies for employee communities and how our Employee Workplace Bolt solution can help accelerate those efforts. In this post, we’ll provide a deeper dive into some of the core use cases these communities address and offer some recommendations for crafting a great and innovative user experience. We’ll reveal some of the quick wins your company can achieve, as well as differentiate the “even better” options for building more sophisticated communities.
Ensure your users know how to navigate the community and find the resources and functions that matter to them. This is especially important if your community is new or newly redesigned.
Offer important information and navigational aids without overwhelming the employee. Ensure the homepage includes elements that the employee wants and needs for their day-to-day job.
Create simple and intuitive navigation that gives users a sense of the community’s purpose and organization that provides quick access to the content they need.
Enable collaboration and cooperation by allowing employees to engage in discussions with one another as well as find the discussions that matter to them.
Ensure employees have access to critical documents and/or knowledge to help them do their job and grow in their role. Keep in mind that this is often the number one reason employees visit an online community and it’s important to devote attention and resources to it.
Tips for Planning Your Content:
Ensure employees are kept informed and maintain a sense of connection and community (especially during challenging times).
For more on new publishing best practices for remote teams see our recent blog, “Encouraging Communication While Your Users Are Safer At Home.”
Ensure users can find other employees, make connections, reach out for support, and build professional relationships.
Allow employees to quickly find ways to find answers and solve their problems and if necessary, reach out for help.
Give your employees a voice and allow them to share ideas with the company as a whole.
Encourage employees to stay engaged and participate more by providing micro-incentives like badges, points, and leaderboards.
The above “Quick Wins” can accelerate your time to value and organizational results. Focusing on the user experience can shorten the adoption curve and set the community up for success. Of course an employee community is never “done,” so continually strive to listen to your employees, add valuable new features and content, and work to make it “Even Better.”
Brian Molstad is a UX architect who has been defining, designing and leading online initiatives for over 20 years, and has been with 7Summits for nearly a decade. His specialties include workshop facilitation, feature mapping and prioritization, information architecture and interface design.
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