Tiffany Brown | April 24, 2020
Remote work has increased by 173% since 2015, according to Global Workplace Analytics. Organizations are continuously shifting to a working environment that is more and more digitally focused. Adjusting to working digitally without losing employee productivity and collaboration can be challenging.
But when done correctly, remote working has major benefits for companies. Organizations that provide their digital workforce with the right culture and technology foster business growth through increased engagement, reduced absenteeism and lower turn over.
Supporting your employees to work digitally is best enabled through a series of seven cultural shifts.
Adopting a culture of iteration may be uncomfortable at first. We have all been trained in our careers to only deliver perfect and polished results. Valuing iteration allows your organization to adopt a mindset of learning and improving together. Collectively understanding where your organization is today and making progress iteratively will make the largest impact over time that keeps your employees engaged.
A shared sense of ownership creates an opportunity for your employees to treat your organization as if it was their own. Driven by their own desire to succeed, employees that have this confidence and trust are more engaged and productive. Through this form of engagement, employees are rewarded for collaborating and supporting their colleagues which in turn improves and grows your organization.
Creating space for your employees to have influence within your organization allows for individuals to help make changes, shift perceptions, and get initiatives across the finish line. These informal leadership roles are a powerful resource to influence and energize others without formal authority. Engaging your employees to be informal leaders activates motivation and impact to be felt across your organization.
Information is often seen as power by your employees, but shifting to sharing information is also powerful as an important cultural shift. Organizations are increasingly information-dense, and it creates opportunities for gaps and leaks of information if an employee leaves or moves teams. With shared information, your employees have a stronger sense of connectedness and empowerment within your organization, stimulating innovation and reducing risks.
Transparency can also be reframed as information sharing. In multiple studies, employees indicated that transparency is the number one factor contributing to their happiness. Sharing information and being transparent unlock an environment that is more stable and creates space for honest conversations that solve difficult problems your organization may be experiencing.
With organizational procedures and norms continually shifting, employees need to be invested in self-learning. For the collective, it’s important that employees understand where they can find answers, ask questions and share ideas. As your organization makes regular changes and improvements, a culture of self-learning will help your employees do the same and drive growth.
Inherently, most organizations have developed a blended approach in communicating between real-time and delayed responses. As organizations become more digital, it’s vital to have effective communication. Cultivating a clear understanding of when to communicate in real-time as opposed to delayed communication establishes a productive and efficient culture for your organization.
At 7Summits, we’re experts at building digital workspaces on the Salesforce platform that strengthen workplace culture. Our experience in Change Management and Digital Strategy, combined with our pre-built Employee Digital Workspace community template help us do that with more success and speed for our clients. Specifically designed to serve the needs of virtual workers, the components packaged in our digital workspace are fundamental to maintaining a collaborative and productive work environment, regardless of where colleagues are located.
While challenges may arise when trying to virtually enable communication, collaboration and human connection within your workforce, leveraging a digital workspace will help to create a strong employee experience and drive business value.
7Summits will dive deeper into these cultural shifts that your organization needs, and how aspects of the Employee Digital Workspace enable you to successfully work digitally. Stay tuned!
Tiffany Brown is a Strategist at 7Summits leading digital transformation and user experience strategy through the application of design thinking and change management principles. She analyzes complex business problems, establishes innovative future-state visions, and builds actionable plans that ensure adoption and speed time-to-value.
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