Shaping a Culture of Collective Ownership to Build an Engaged Workforce

A Cultural Shift for a Productive Remote Workforce

Tiffany Brown

Employee engagement has a significant impact on organizations’ bottom lines. According to a study by Queen’s School of Business, each disengaged employee can cost upwards of $10,000. Building an engaged workforce within an organization starts with shaping a culture of ownership. Companies can help connect their employees to a shared vision by providing the tools, resources, and–most importantly–cultural elements that shift their perspective from “yours” tomine”. When people have a personal connection to their work, their engagement improves dramatically. After successfully building an environment where employees are more engaged, organizations unlock benefits such as higher profitability and improved productivity. 

But simply orchestrating team-building activities or implementing a collaborative intranet is not enough to instill a true sense of collective ownership. Companies must invest the time and resources to foster this type of culture. While individual organizations may find certain approaches more successful than others, these three steps help create and nurture a collective work environment.

Create Vision Alignment

Consistent communication is crucial for companies trying to connect their employees to a collective vision. Organizations must identify what is important to their people and find areas that it overlaps with the business’s vision. This builds and strengthens a personal connection within employees to the messages being received. Communication with employees is most effective when it is first heard from executive leadership and reinforced personally by their managers. Hold managers accountable for connecting the company vision with the employee’s day-to-day work, and track progress along the way. Provide regular, concise communication to encourage collective alignment within your organization.

Identify Answers to Relevant Questions
  • Are employees aware of and understand the “why” of the vision?
  • Do our employees feel personally connected to their colleagues and work?
  • Have we provided coaching and resources to managers to help support the vision?
  • Do our employees have a dedicated space to access corporate communication?
Select Appropriate Tools

Providing your employees with a workspace that serves as an authoritative source of truth minimizes confusion and maximizes reach. Transparent communication and information sharing outside the traditional siloed approach of email have been shown to dramatically improve productivity. Information becomes searchable, findable, and referenceable. In the 7Summits Digital Workspace Bolt, features like News, Announcements and Events enable your organization to quickly and concisely direct employees to the most actionable information.

Foster Enablement

To maximize the benefits of instilling a sense of collective ownership, companies should strive to link employees’ understanding of the vision to their individual roles and responsibilities. People feel a sense of pride and ownership when they are given opportunities to lead colleagues in making progress toward the organizational mission. Leadership should remain involved by providing assistance as needed to enable their teams to work in support of company goals. When your people build a personal connection to company visions and feel a sense of ownership, they are driven to succeed for both themselves and the organization. Promoting collaboration among employees provides even more valuable engagement opportunities, which strengthens the togetherness of working toward goals, improves your organization’s productivity, and leads to growth. 

Identify Answers to Relevant Questions
  • Are our employees given autonomy and encouraged to take ownership and make progress toward our vision?
  • Are our managers prepared to have regular check-ins with employees to enable them to better align with our vision?
  • Do employees have a dedicated space to collaborate with their colleagues?
Select Appropriate Tools

Working sessions can be held among an entire team or within private conversations. Communities built on Salesforce give you the ability to facilitate virtual discussions using features like Chatter. Your employees can also post questions directly to solicit feedback and responses from colleagues, letting them crowdsource answers in a collaborative space.

Reinforce Behaviors

Adopting a culture of ownership requires consistently connecting your community’s vision with your employees’ daily work. After all, if your people don’t think they are working toward a goal that benefits themselves and their colleagues, they won’t invest as much effort into it. Clear and unwavering communication is key to reinforcing engagement. Managers should have regular check-ins to ensure employees have the tools and support they need to succeed. Provide frequent updates from leadership about progress made toward the organization’s vision, crediting the employees’ effort, behaviors and mentality or ownership. Create a space that encourages employees to provide feedback and ideas as an expression of the pride ownership they feel regarding their work and role in the organization. 

Identify Answers to Relevant Questions
  • Do we have the process and tools in place to measure our progress towards our vision?
  • Do we have employees and resources in place to act on measurement outcomes, feedback, and ideas?
  • Do we have the process and dedicated space in place to recognize and celebrate employees?
Select Appropriate Tools

Apps like 7Summits Ideas help you crowdsource, listen and respond to your people. Unleash your employees to influence the next evolution of your digital workplace, enabling their voices to be heard while enabling others to vote and interact with the submissions they like best.

Developing an Organizational Digital Strategy 

At 7Summits, we’re experts at building digital workspaces on the Salesforce platform that strengthen workplace culture. Our experience in Change Management and Digital Strategy, combined with our pre-built Employee Digital Workspace community template helps us do that with more success and faster for our clients. Specifically designed to serve the needs of virtual workers, the components packaged in our digital workspace are fundamental to maintaining a collaborative and productive work environment, regardless of where colleagues are located.

While challenges may arise when trying to virtually enable communication, collaboration, and human connection within your workforce, leveraging a digital workspace will help to create a strong employee experience and drive business value.

Tiffany Brown is a Strategist at 7Summits leading digital transformation and user experience strategy through the application of design thinking and change management principles. She analyzes complex business problems, establishes innovative future-state visions, and builds actionable plans that ensure adoption and speed time-to-value.

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