Higher Education Portfolio

TOWSON TIGER CONNECT

Engaging Alumni Community Experience Built with the Alumni Engagement Bolt

Towson University is a public university located in Towson in Baltimore County, Maryland. It is a part of the University System of Maryland with annual enrollment of ~22,000.

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Story & Challenge

At Towson University, alumni engagement was at an undesirable low, and the iModules-based alumni portal had reached its maximum potential. Ready to invest in a fresh approach to their alumni experience, Towson University’s Office of Alumni Relations partnered with Salesforce and 7Summits to design a solution that met the strategic objectives:

  • ease of systematic communications
  • configurable system integrations
  • the ability to iterate and evolve
  • adherence to security requirements

Strategy & Solution

Towson University realized immediate value by migrating from iModules to Salesforce Community Cloud informed by Salesforce Sales Cloud (CRM) using an Alumni Lightning Bolt solution.

At a Glance

Industry
  • Higher Education
Products Used
  • Salesforce Community Cloud
  • Salesforce Sales Cloud
  • Migration Factory