Higher Education PortfolioPenn Foster

Student Community

Story & Challenge

Penn Foster is a career school with students all over the world. The school came to 7Summits because of this vast geographic reach with a requirement for a powerful community to help support and unite their prospective and current students, parents, and alumni.


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Strategy & Solution

7Summits designed and built the new community using Jive Software. It features highly personalized areas for each of Penn Foster’s different audiences. With rich content supporting academics, careers, networking, and other social forums, the community site also aggregates and serves up open social media content from Penn Foster’s presences on Facebook and Twitter. The community is open to the public, which plays a role in enrollment and reputation management. Now, when prospective students ask questions on social media about PF, the social media team can direct them to join the community. One of the hottest community features is the Members’ Map, which allows members to discover others who share similar interests or proximity. All of these elements have come together in the community to make Penn Foster’s global reach a little more personal.

Awards

  • 2013 Communicator Awards : Communities
  • 2013 Communicator Awards : Education

At a Glance

Industry
  • Higher Education
community.pennfoster.edu

  • The Community has been transformational for our school. It has given us a better understanding of our students’ motivations and drivers, so that we can help them get the most out of their education at Penn Foster.


    Dara Warn, Chief Marketing Officer, Penn Foster