If you haven’t already heard by now 7Summits has formed a strategic alliance with Altimeter Group. Check out Twitter and or the press release here for more details: Happy to announce our strategic alliance with @7SummitsAgency! http://t.co/UULwKJIGRa — altimetergroup (@altimetergroup) October 10, 2014 Business transformation through social and online communities transcends silos and requires a holistic perspective. Both Altimeter and 7Summits have been helping clients develop comprehensive strategies to move beyond the hype of social technologies and focus on what really matters. To better serve our clients, 7Summits and Altimeter group have formed a strategic alliance to work more effectively together on opportunities to help organizations embrace social as a transformative opportunity. In addition to developing a unique approach that will help organizations move from strategic vision to successful execution with clarity and confidence, our clients and partners should expect research based and pragmatic thought leadership on the following: Measurement and Business Value Justifications: Helping organizations form a strong business cases and overall social business strategy. In addition, help move beyond traffic measures to deploy operational and financial based measure that shows the impact on bottom line. Integration of Social Insights In Enterprise Decision Making: Monitoring is the bedrock of social data analysis. We will be striving to help organizations to analyze data over time to identify opportunities for change, reveal new marketing and product opportunities. From Leadership Vision to Business Value: We believe that companies will gain a significant competitive advantage by using social data and technologies to better meet the needs of their employees, customers, and partners in new ways. Together, we are excited about the opportunities ahead to unleash the potential of communities and socially enabled business processes.