Thought of the day. There is a lot of discussion about the good things and the bad things that social media can do for companies. From a Marketing, Product Development and Customer Support POV, we believe this is the best thing to happen to your respective […]
It has been over a week since Jive World 2009 and the vibe is still going strong! From the time we arrived at Jive World in San Francisco, the sense of community was everywhere.
Companies, Partners, Speakers and Jive Software all gathered together to discuss the forefront of everything Social. Stronger, […]
We are now meeting with dozens of prospective clients and we are seeing a pretty wide range of approaches being taken when it comes to Social Media. Many companies feel somewhat behind and they are trying to “catch up” by throwing up fan-pages, twitter accounts and YouTube channels hoping that […]
Most marketing organizations are finalizing their 2010 plans. As they do so, many are looking at social media and how it aligns with other investments and ongoing programs that will be in effect in the New Year. Websites are already being updated with fresh content and e-stores already reflect new […]
We talk regularly to brands about where to begin with social media. As we shared in our last blog post, eMarketer recently published a survey touting the many benefits of social media presence for brands:
Well, the inverse also is true. Especially for brands that have no effective or coordinated social […]