Social Business Solutions for CPG and Retail Companies

Create a place to target and serve your greatest asset - your customer

Consumer product companies are leveraging customer-facing and employee communities to drive value and transform the customer experience.

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Explore the business value of social for CPG & Retail companies

Drive customer engagement and self-service

81% of companies integrate social customer service into the overall strategy of the organization. Online communities open the door to broader brand awareness, improved conversion rates and stronger brand loyalty.

Customer communities can:

  • Drive engagement and loyalty through direct consumer participation
  • Reduce support costs with self-service, and free customer service reps for larger issues

Optimize marketing initiatives

Branded, online communities elevate brands and make for more effective marketing when combined with more traditional marketing methods. Now you can get closer than ever to your customers’ needs, dreams and pain points.

Customer communities help companies:

  • Develop targeted marketing campaigns
  • Engage customers within marketing programs
  • Gain real-time customer insights

Accelerate product development

Build a branded space for your biggest fans and tap into priceless user feedback, product experience and use cases. Being closer to your target audience helps spur innovation and product development.

Communities help organizations:

  • Cooperate with customers to develop or refine product ideas
  • Discover and capitalize on gaps in the market
  • Quantify market potential earlier
  • Build in-demand products smarter and faster

See communities for CPG & Retail companies in action

Sea Ray : Customer Loyalty Community

Industries: Consumer Packaged Goods and Retail, Manufacturing
Products: Salesforce Communities

Groupon : Employee Community

Industries: Consumer Packaged Goods and Retail

Milwaukee Tool

Industries: Consumer Packaged Goods and Retail, Manufacturing

Socially integrated companies
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  • 7Summits offered a lot of great feedback and suggestions. Their team took the initiative to make sure we were deriving the right value from the tool. Rather than merely taking orders from us, they helped us to think about things differently and provided guidance, not only on customization but on the strategy behind our social business tool.


    Andrew Mishalove, Global Social Business Strategist, Groupon

Innovation powered by communities, brought to life by 7Summits.

Unleash your potential with 7Summits community products and services.

Solutions designed
around people.

7Summits artisans create community-powered business solutions that unlock business value, designed around your people and processes to help transform your business for a competitive advantage.Professional Services

Powerful templates and accelerators.

7Summits accelerators help you get to market faster. We taken our experience with hundreds of projects to extend the platform with Bolts and Lightning Components for enhanced features and user experience, and maximum business impact.Accelerators

Community experts
as your guide.

You know your business, and we know ours. So if you need help crafting a business case for community, building a roadmap, or help guiding your organization through change, our social sherpas are here to help.Success Services